eastwikkers -- the beginning

March 8, 2005 -- Over the next few weeks, we'll be soft-launching a new practice at Eastwick Communications called eastwikkers.  After we work out the kinks and knots in the system -- and there are many -- we'll make more of a traditional "public" announcement.  But for now, here are the key details.

eastwikkers will be a new practice at Eastwick that provides services and technology to organizations that are looking to integrate new-media tools into their communication programs.   First customer:  Intellisync (Nasdaq: SYNC).  This site -- www.eastwikkers.com -- the public face of eastwikkers -- will be a group blog devoted to educating organizations on best practices in new media.  The blog team includes Eastwick staffers Tony Obregon, Becky Quinlan, and Giovanni Rodriguez.

*consultation/services
--new media training
--best practices in blogging, security, compliance
--collaborating with global distributed teams

*technology
--the eastwiki, an extensible wiki -- powered by the folks at Socialtext -- that businesses can use to intelligently manage the adoption of new media in their organizations.

*uses for the eastwiki
--agency wiki
--client wikis
--private rooms for reporters and analysts
--group client collaboration wikis

What do we expect to get from this new venture?  Our expectations and desires are many, and we have spoken, written -- and blogged -- on this subject as individuals.  Now we'd like to wik.  We see that we can accomplish more as a team, and that as wikkers we are better equipped to tap the "wisdom of crowds" for the benefit of our clients and the various communities -- internal and external -- that shape their identity in the marketplace.  The spirit of this blog -- the public face of eastwikkers -- is collaboration, and we invite you to work with us on this blog, and someday on our wiki.

For more information about eastwikkers, write to us at eastwikkers@eastwick.com.