Kim Cameron, a leading thinker on digital identity, asks:
So just as blogging transforms who is involved in journalism, might it not also transform who is involved in marketing? Not by marginalizing people ... but by allowing more of us to participate, such that the relationship between customers and product development becomes more unmediated?
Alas, what if you combine this thought with the thesis of Seth Godin's new book? All the more reason to educate everyone in our organizations about the virtues of transparency.