... says Business 2.0. Why? Because the motor company has started a genuine conversation with its customers.
The site, which focuses on topics such as GM design, new product launches, and business strategy, averages 4,000 to 5,000 hits per day from people around the world. Those consumers are talking back, and then some: Each posting receives between 60 and 100 comments, a mix of positive and negative reactions to Lutz's thoughts. Some are comically precise about what he should do next. Here's a recent posting by "Bruce," clearly a motivated GM consumer: "Mr. Lutz, how about a small, open air Hummer to compete with the Jeep Wrangler? Also, why not produce a stripped down (cloth seats, no a/c, eliminate many power features), no options, hard core (Z51) version of the Corvette (similar concept to the Porsche 911 RS America)? Call it the Stingray. It would appeal to the hardcore enthusiast, rather than the luxury, Grand Tourer market and could be sold for less. It would eliminate the need for a new Camaro."