See John Markoff's story in the New York Times, about Eastwick client Groxis. The Grokker tool, previously available only as a desktop software product, is now available in a free, Web-enabled version, powered by Yahoo!, with Yahoo! ad feeds.Among other features, this is paving the way for a new approach -- collaborative search. For tools and tips on why and how to grok (it is best for deep search and research; don't think of it as simply search), we reccommed you check out the Grokker tour and community pages (both link from the home page). And be sure to check out the email function (you can send Grokker maps, a key aspect to its collaborative approach) and the "elevator pitch."
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