Worth checking out. This is an annual event (now in its 2.0 edition :)), featuring online conversations about new media with PR folks all over the world. Several dozen bloggers are contributing articles for discussion (I am one of them), on a wide range of topics. Some very smart stuff was posted today, the first day of the conference. Among my favorites: Elizabeth's Albrycht's piece, "Blogs: Foundational Tools for Network Building." Very close to the topic I'm presenting tomorrow. Networked minds think alike.