Check out this article on the Reuters wire, posting some impressive stats on the rise of Wikipedia as a news source (quoted material below). How do they do it? We think there are a number of things at play here, including trust. Wikipedia has become a compelling alternative for many folks who use the Internet to find the best and most recent information on any particular topic. And Wikipedia's strict adherence to the "neutral point of view" sounds like an ideal that journalism has often tried to embrace but has given up on either because it does not make for interesting copy or simply because it doesn't sell. Might not work for the news, but it certainly appears to be working for Wikipedia.
Wikipedia recently attracted 22.3 percent of users searching for information on "Gaza Strip," tying the CIA World Factbook (http://www.cia.gov/cia/publications/factbook/). It has drawn five times more U.S. traffic than Google News, Yahoo News or BBC, according to Hitwise analyst Bill Tancer.
Similarly, in April, Wikipedia tied with CNN.com as the No. 2 most visited site among U.S. Web users searching for details on the new Pope Benedict. Newadvent.org, a Catholic encyclopedia, was the most visited site among people seeking to learn more about Joseph Ratzinger, according to Hitwise data.