Steve Rubel points to this Adrants post. We are the cobbler's children who have no shoes.
While advertising sites excelled in design and innovation, public relations sites ranked low across all categories. Notably, public relations scored lowest for copywriting, even though it is an industry known for effective communication. According to Rice, "It's likely that PR practitioners focus more on developing their clients' sites, while their own sites suffer from typical 'brochure-ware.' Another possibility is that the low scores reflect the informal nature of the Internet and the backlash over over-edited, corporate speak."