After reading a recent article about some Washington Post reporters asking to be paid extra for contributing to a group Web log (question: I wonder if many outlets will shift from encouraging blogging to making this a reporter requirement)… I got to thinking about that recent Fast Company article listing “Six Jobs That Won't Exist In 2016.” On the list: Auto mechanics, Indian call-center operators and bloggers.
With all that’s been written on the blogger’s creed and the reporter’s creed and efforts to map where the two intersect (Is a blogger who provides a first-hand account of an event, with credible facts and sources, a [temporary] journalist? What defines a journalist and what is considered news… especially in the age of real-time blogs, podcasts, etc.?), and, for PR pros, tips on building relationships with bloggers, it’s clear that blogs – as an information source and more – have made their mark on the new media landscape.
Hard to imagine a blog-less world, especially when it’s so easy to find bloggers who make posting their passion, writing entries daily (with no pay). Unless of course the assumption is that blogging in 2016 won’t be a separate “job” so to speak with extra pay, but instead will be absorbed within various job descriptions (example: while blogging is an additional task for many reporters now, could the day come when it is assumed that a blog post will automatically, always follow a written article?)