That's the title of the upcoming Third Thursday (May 18), the monthly PR meetup that I'm co-organizing with Mike Manuel, Jeremy Pepper and Phil Gomes. Jeremy will be MC for this event (we're taking turns), and he'll be interviewing bloggers from Cisco, Network Appliance and Ingres.
Really looking forward to this one -- practically everyone I speak to these days has accepted the fact they should do a corporate blog -- and about half a dozen Eastwick clients have accepted the challenge -- but the questions still abound (what, how, who). Hear it straight from three people who are doing it. To sign up, go here.