“It’s an affliction plaguing everyone from master marketers such as Coca-Cola (KO ) and Ford (F ) to ad agencies to newspaper chains, TV and radio networks, even Internet powerhouses like Yahoo and Microsoft's (MSFT ) MSN. They’re all scrambling to answer the central conundrum of their existence: How do you reach folks who don’t sit still long enough to see or hear ads -- and who use their iPods and TiVo (TIVO )s to vaporize them instantly?”
Susan Berfield pulls together some emerging answers in this BusinessWeek Online article. Will technology eliminate annoying mass advertising in favor of providing relevant information on the things specific individuals really need? Or is it simply dumping more noise over the signal?