Thanks to Steve Rubel for posting these links to articles on how to improve our blogs. Definitely worth sharing again.
Good Blog Writing Style: Can’t emphasize tip number one enough: “Use descriptive headlines.” Readers are taking their time to look for information of value. Unless your prestige guarantees your readers go will go along with you, give them some hint as to why they should make the journey. Read the rant against the Official Google Blog that inspired the article. It includes the following explanation of why being clever works—sometimes, as well as a postscript discussing a follow-up with Google.
“Honestly, I love a witty headline. I never ever ever ever want Good Morning Silicon Valley to give me a headline that explicitly tells me what a story is about (nor do they intend to). But GMSV’s headlines work because they know their audience is aware of the stories they are commenting on. The headlines make sense in that context.”
10 Techniques to Get More Comments on Your Blog: Great tips that we don’t follow often enough. “Conversation” is why we’re here, and we should encourage it at every opportunity.
Do you have some other blog writing tips to share? Other suggestions for generating comments? Please let us know.