Red Herring, in a playful mood, apparently, notes that "First Sun asks the SEC if it can break news on blogs; now its executives are set to hold a press conference inside a video game." The "video game" in question? None other than Second Life, the virtual world that all the kids are talking about. Eastwikker Mimi Harris recently attended the Second Life Community Convention in August (read her report here).
All kidding about “video games” aside, it will be interesting to see how Sun’s intention tomorrow to become “the first Fortune 500 company to hold a press conference in Second Life” plays out. Sun isn’t the only large company to embrace Second Life – Coke and Wells Fargo, among others, are expanding their presences in the virtual world.