The Soft Launch

Readers -- tomorrow we're soft-launching a new practice at Eastwick Communications called eastwikkers.  The practice will provide new services and technology to companies that want to integrate new-media tools into existing PR programs.  This site will be the public face of eastwikkers as well as a group blog that will report news and best practices in corporate blogging.  I will be joined by my fellow Eastwick bloggers, Tony Obregon and Becky Quinlan.

Stay tuned -- lots to discuss, debate and share in the coming months.