Last July I was in Southern California interviewing for a communications position at Disney. (More on that some other time.) I heard Stanley Bing, on NPR I think, talking about his book 100 Bullshit Jobs and How to Get Them, so I bought the book. I didn't get to read much of it at the time, but little did I realize then, the key to my future was in my hands.
I was home sick for a couple of days last week, so I resumed reading the book. I had left off at page 59, "Business Book Author." My epiphany occurred when I reached page 113 and discovered "Executive Vice President, New Media." This is eerily close to my title at Eastwick.
According to Bing,
"Successful new media people are up on all the current bullshit including jargon. Things are 'sticky' or 'platform agnostic,' and new forms of technology appear every day that you need to know about, if only to mention them in random conversation to befuddle people."
I never say "sticky" or "platform agnostic," and I have banned the use of anything "2.0" at the agency, so maybe I'm not really EVP, New Media material. But Bing's book has given me hope that I can grow into the position. Bing, by the way, says he is a senior executive with a bullshit job, which is possibly redundant. His advice: "if a specific piece of bullshit is effective, it's often smart to stay with it."