It's the cover story this week in the Sunday New York Times Magazine, and it's required reading for anyone doing business -- or thinking of doing business -- in China. Biggest eye-opener: the Chinese government's approach to censorhip -- rather than expressly telling companies what is or is not on the blacklist, the government lets companies figure it out for themselves. The Times article suggests that the government benefits from this approach in two ways: (1) it shifts most of the burden of censorship to companies, and (2) it enables the government to use a tried-and-true behavorial modification rule: random shutdowns and crackdowns of errant companies work far more effectively than an omnipresent police state. But mostly this is a story of the choices that Google made after weighing several options on how to serve consumers in China. This is by far the most informative and balanced piece I've read on the subject, and I believe it will raise the level of discourse on what increasingly is becoming one of the most important stories on globalization today.