A message for web site owners: Web sites should be optimized for the user not for a searchbot. Invest in making your web site more relevant to its intended users/customers. After all, your goal is to boost revenues and that is done by creating relevant and compelling web sites for customers.
In this emerging Internet 2.0 world transparency is what is valued. Talk the talk and walk the walk and you will be rewarded.
If you do that, the googlebot will award you with a better ranking, but more importantly, your customers will become your evangelists. Value is always recognized and shared on the Internet.