Boring Boss Blogs

The Washington Post's Amy Joyce takes boring executive blogs to task. Tip: beware the temptation to edit yourself into mainstream marketing speak -- it totally defeats the purpose.

Although corporate blogging gives many readers what they want from a company -- an avenue to listen to and talk to decision makers -- it also loses that edgy, voyeuristic feel of personal blogs about bad bosses, annoying roommates and flings. As much as personal bloggers blithely ignore the conventional boundaries of etiquette, corporate bloggers edit themselves to avoid disclosing a company secret or representing an organization in a way not intended by the marketing department.