Intel Outside

We're back, after another hiatus, and this one we can only blame on the need to recuperate over the holidays.  But we're starting the new year with a commitment to look at a wide range of trends that are affecting our little world, starting with DIY.  Check out our "guest column" today on SiliconValleyWatcher, where we argue that the whole world is rapidly embracing DIY, mostly because it's a business imperative (self-service translates into scale and efficiency), but also because it makes us feel good (despite the dark side of DIY).  We'll feel the effects of this trend almost everywhere in 2006; just over the break, we saw how it has affected Intel, which after many years of trading successfully on its "Intel Inside" slogan is now adopting a message that connects with the "outside" -- the individual consumer that is driving so much of Intel's business.   The guy above is Intel CEO Paul Otellini, showing off the new logo at the ultimate consumer show, CES.  More to come ... stay tuned.