I'm flying up north (Seattle) to present at a PRSA conference tomorrow morning. Topic: the metamorphosis of a profession that we can now call "public relations" (because we now have better tools and rules for directly relating to the public). I'll be posting an article on that subject tomorrow morning, along with a few elements of my presentation.
Also speaking at the event:
Corporate Panel
Bruce Amundson, director, financial and company communications, Weyerhaeuser [Moderator]
Larry Cohen, general manager of public relations, Microsoft Corp.
Nancy Blanton, manager of corporate communications, Port of Seattle
Geoff Kerr, vice president, communications, SAP Labs
Terrance Scott, director of communications, Connexion by Boeing
Media Panel
Paul Andrews, managing editor of GreenForGood.com and author [Moderator]
Todd Bishop, technology reporter and blogger, Seattle P-I
David Locke, KJR sports radio & Seattle PI sports columnist
Kim Peterson, Seattle Times business reporter
Kathy Gill, consultant, blogger, author & UW communications
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